Organic, global, and local SEO services to maximise online visibility

Make it easier than ever for your customers to find you – and reduce the risk of losing leads to your competitors – with tailored support from a leading SEO agency in London.  

What we do

Visibility

A website’s position in the search engine results pages can have a significant impact on traffic. As a leading web design agency in London, we know how much effort goes into building fantastic on-site experiences. That effort is wasted if you have no visitors. Our SEO specialists work with you to create a bespoke SEO strategy – from keyword research and on-page SEO services to content creation and backlinking – ensuring your website ranks prominently for the most relevant search terms your customers are using.

Results

We’re proud to be a results-driven SEO agency in London, generating tangible outcomes that demonstrate the power and impact of your SEO campaigns. We believe in working with our clients – not for them – keeping you involved in all aspects of your business’ online presence with detailed monthly reporting and reviews. Tracking and monitoring real results allows us to be proactive in making changes and adapting the strategy as needed to ensure your SEO campaign continues to drive top outcomes.  

Here are some of our recent successes, working with clients from start-ups to large organisations, across a diverse selection of sectors. 

Adaptability

Few things ever stay the same. And SEO is one of them. Google’s ranking algorithms are constantly evolving, which means that SEO strategies must be flexible and adaptable to maintain their level of success. At Focus on Digital, our SEO experts have been hand selected not only for their skill and experience, but also their passion for the industry. We stay up-to-date with changes to Google, Bing, and more, ensuring we’re tweaking our approach to SEO as needed to help you maintain your strong position in the SERPs.

Our SEO process

On-Page

We work to ensure that every page of your website that you want to appear in the SERPs is optimised, enabling search engines to connect your page with user searches. 

Off-Page

We use external platforms to boost visibility of your brand beyond your website, utilising techniques such as guest posting, influencer outreach, social networking, and more.

Analytical

We analyse your position within the industry and consider your SEO approach in terms of your competitors to identify gaps and opportunities that will allow you to shine.

Technical

We cover all behind-the-scenes SEO efforts, ensuring that search engines are able to crawl and index your pages, and that they understand the context of these pages.

Case Study: Solicitors

The Challenge

We identified multiple pages for Divorce that were conflicting with each other when it came to positioning on SERPs – this also included some blog articles.

Whilst the site had pages which were being associated with different keywords and phrases, these were not completely relevant and were mostly capturing intent for people searching for will services in general. With this in mind, it was important that any changes to the page ensured that it would show up for search queries related to contesting a will.

Strategy

Visibility is the first concern of anyone using a website to build their business. SEO is everything we do to promote your site in the search rankings. Appearing at the top of page 1 for the right terms is vital – when customers use popular keywords to find your product or service, you need to show up at the top of the list.

In this sprint we concentrated on the Divorce, Wills and the Private Client sector of the business, which meant reviewing the following pages:  Disputing a Will, Divorce,  Power of Attorney, Wills, Inheritance Tax (this page was created but did not go live in this sprint – so we have not included results within our reporting)

We begun by analysing each page for current statistics and performance, to help identify what can be done to further optimise the pages and maximise opportunities for traffic/SEO. We carefully monitor your site throughout the campaign, reviewing optimised pages on a weekly basis, ensuring we are constantly growing traffic and increasing/maintaining positions for keywords we want to target. As we identify areas to grow, we slightly alter pages to help improve visibility further.

As competition and algorithms constantly change, it is essential to regularly revisit pages and the content we are creating to make sure they are performing to the best of their ability and according to Google’s specific needs.

Results

Whilst there are fluctuations within SEO, we have seen a positive increase in performance across the website. The overall traffic from organic search/SEO is up +29.48% compared to the November 2018 baseline and up +24.77% year-on-year. Pages are no longer competing with each other for key phrases and terms, however we are now no longer seeing this. With further optimisation we can ensure that all pages are aligned fully with search intent. Our efforts have increased the authority of the site on search engine results pages (SERPs), so we now have site extensions visible on organic listings:

the only SERP entry to have this.
Some of the key wins during this sprint include that your website is now:

● #1 for “solicitors”

● #1 for “wills solicitors”

● #1 for “power of attorney solicitor southend”

● #1 for “power of attorney solicitor in Essex”

● #4 for “Solicitors Essex”

● On page 1 for “divorce solicitors essex”

Distinguished SEO Performance

213% increase in sessions
43% decrease in bounce rate
210% increase in Users

See more of our work

Case Study: Digital Asset Management

Brief:
This client runs a digital asset management software company and required us to re-do the website. Upon rebuilding the website, we
also looked through the SEO. We completed audits to see what content had equity and therefore could be saved, and also what
content was needed moving forward. It was important for the client to appear for terms such as ‘retail marketing’, ‘Brand Activation
Management’ and other various terms that the audience would be searching for, not just what the business services required.

Positions before work was completed: Retail Marketing - Position 89 Brand Activation Management - not in the top 100 Corporate Communications - position 30

Work Completed:

After the audits and strategy were aligned, we began the migration of the website, porting over the pages, ensuring the correct
redirects in place. Keyword research was completed to ensure that the correct pages were also optimised for the correct terms.
SEO – Digital Asset Management

 

Outcomes:
Within three months of launching the new
website and having it indexed on Google
and other search engines we saw a vast
increase of positions.

Positions after work was completed: Retail Marketing - Position 9 Brand Activation Management - Position 3 Corporate Communications - position 10

case study: Medical Lawyers

Brief:
This client had issues when it came to their visibility, being associated by search engines
for ‘solicitors’ when they are in a specific niche of ‘medical negligence specialists’ etc. There
was a rebrand for the client, which included a logo, new website and a new strategy for
their SEO and other marketing.

Positions before work was completed: Medical Negligence Specialists - Position 70

Work Completed:

After the audits and strategy were aligned, we began the migration of the website, porting
over the pages, ensuring the correct redirects in place. Keyword research was completed to
ensure that the correct pages were also optimised for the correct terms. 

SEO – Medical Lawyers

Outcomes:
Within the first month of launch we noticed a
huge drop in traffic, however this was due to
the website being realigned with the correct
intent and keywords. Whilst traffic reduced, the
quality of leads increased with a 117% increase
of conversions.

Positions after work was completed: Medical Negligence Specialists - Position 7
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